Advertising is a common method businesses use to introduce their products or services to the public. However, not all advertisements are created with accurate and factual information. Some ads exaggerate product benefits, conceal risks, or even make claims that do not align with reality. This practice is known as misleading advertising and can harm consumers.

To prevent this, Indonesia has Law Number 8 of 1999 concerning Consumer Protection. This law explicitly prohibits businesses from creating or disseminating advertisements containing false, deceptive, or exaggerated information regarding a product’s quality, price, or benefits. Therefore, if an advertisement claims that a product is “100% safe” or “the most effective in its class” without verifiable evidence, it constitutes a legal violation.

Furthermore, the Electronic Information and Transactions Law (UU ITE) can also be used to take action against businesses that spread misleading advertisements on digital platforms. Today, promotions through social media, online marketplaces, and collaborations with influencers are common. Due to their wide and rapid dissemination, factually incorrect ads can cause harm to many consumers in a short time.

Consumers have the right to receive accurate and clear information about goods or services. Therefore, consumers need to be more critical in responding to advertisements. Do not easily trust phrases like “most potent” or “the best” without supporting evidence. If they feel harmed, consumers can report to the National Consumer Protection Agency (BPKN), the Indonesian Consumers Foundation (YLKI), or pursue legal channels.

On the other hand, businesses must also understand that misleading advertisements not only risk legal sanctions but also damage reputation. Public trust is a primary asset in the business world. Through honest and transparent advertising, businesses can build stronger and more sustainable relationships with consumers.